Impact of a prospective innovation on the technological substitution process | |
| Author | Haider, Syed Waqar |
| Call Number | AIT Thesis no. 1157 |
| Subject(s) | Technological innovations Substitute products Marketing research |
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering of the Asian Institute of Technology, Bangkok, Thailand |
| Publisher | Asian Institute of Technology |
| Abstract | This study deal s with evaluating the impact of a prospective innovation on the technological substitution process between two products already in the market. Primarily , this research takes into account the technology-based consumer goods which are of durable nature. Seven factors of consumer behaviour are considered and a System Dynamics model constructed on the basis of the cause- effect relationships . These factors are: Price, Physical Appearance/Packaging/Display, Emotional, Technological, Economic motives of the buyers, Promotion and the Brand Loyalty towards the new product. Sensitivity analysis is also carried out to identify those factors which have a major impact upon the substitution rate . On the bas is of this study, it is found that the price of the new product and the brand loyal ty towards t he prospective innovation cause a retardation in the substitution process while the other five factors have little impact. The results obtained from this dynamic modeling were compared with the historical data and a close agreement was observed. |
| Year | 1976 |
| Type | Thesis |
| School | Student Research Before 1980 |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Thesis (Year <=1979) |
| Chairperson(s) | Sharif, M. N. |
| Examination Committee(s) | Pakorn Adulbhan ; Techapun Raengkhum |
| Scholarship Donor(s) | Government of Netherlands |
| Degree | Thesis (M. Eng.) - Asian Institute of Technology, 1976 |