Factors influencing Thai consumption behavior on ultra-processed food products in Bangkok | |
| Author | Nongnapat Rugniyom |
| Call Number | AIT Thesis no.AB-25-02 |
| Subject(s) | Processed foods--Thailand--Bangkok Consumers--Behavior--Thailand--Bangkok |
| Note | A Thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management |
| Publisher | Asian Institute of Technology |
| Abstract | Ultra-Processed Food products (UPFs) found to have negatives effects on human health who consumed in excess amounts. The long-term effect on cardio metabolic health, increasing risk of obesity, type two diabetes, dyslipidemia, and cardiovascular disease. Thailand statistic health stated that the highest death of Thai people is ranked from ischemic heart disease and diseases which are from the consumer consumption behavior. The rapidly development of food products and the level of processing, especially the ultra- processed food make it easier for Thai people to access and influenced by. The concept of UPF in Thailand is new and there is lack of research on the factors influencing them to consume. Therefore, this study aimed to study the current state of Thai consumption on UPFs products and investigate the factors influencing Thai consumes to consume UPFs products to achieve these objectives, descriptive research and data analysis tools were used. With ordered logistics regression and Persons’ correlation analysis tool used for the study. The population of this study was Thai consumers in Bangkok who are mostly be able to access UPFs products best among other regions. Questionnaires surveys onsite were used for data collection from 204 participants. The results showed that factors such age, occupation, lifestyle, family, reference group, income, product-related factors had significant influence on UPF consumption behavior. Policy makers should focus on the particular group and encourage higher awareness for Thai consumers as the awareness of negative effect of UPF on human health had impact on effective consumption. |
| Year | 2025 |
| Type | Thesis |
| School | School of Environment, Resources, and Development |
| Department | Department of Food, Agriculture and Natural Resources (Former title: Department of Food Agriculture, and BioResources (DFAB)) |
| Academic Program/FoS | Agribusiness Management (AB) |
| Chairperson(s) | Yaseen, Muhammad |
| Examination Committee(s) | Datta, Avishek;Himanshu, Sushil Kumar |
| Scholarship Donor(s) | Royal Thai Government Scholarship |
| Degree | Thesis (M. Am.) - Asian Institute of Technology, 2025 |