Tourist perceptions of the economic benefits of biodiversity conservation in Khao Leam Ya National Park | |
| Author | Natthida Netphong |
| Call Number | AIT Thesis no.NR-25-04 |
| Subject(s) | Biodiversity conservation--Thailand--Economic aspects Tourism--Thailand |
| Note | A thesis submitted in patial fulfillment of the requirements for the degree of Master of Science in Natural Resources Management |
| Publisher | Asian Institute of Technology |
| Abstract | Understanding the economic value of biodiversity conservation has become increasingly important in guiding sustainable tourism and protected area management. Existing literature highlights that tourists can play a crucial role in supporting conservation efforts when they recognize tangible economic benefits. However, while studies have examined tourists' general awareness and attitudes toward environmental conservation, there remains limited empirical understanding of how these perceptions particularly regarding the economic benefits of biodiversity conservation translate into actual conservation-related behaviors. This gap limits the development of targeted strategies that can effectively promote sustainable tourism and biodiversity protection. The research aims to (1) assess tourists’ awareness of the economic benefits of biodiversity conservation, (2) analyze their attitudes toward these benefits, and (3) examine how awareness and attitudes influence conservation-related behaviors. This study investigates tourists’ perceptions of the economic benefits of biodiversity conservation in Khao Laem Ya National Park, Thailand, and examines the factors influencing their awareness, attitudes, and behaviors. Data from 177 visitors were analyzed using descriptive statistics, Spearman correlation, multiple linear regression, and ordinal logistic regression. Results indicate generally high awareness (mean = 3.94) and positive attitudes (mean = 4.16), particularly toward sustainable fisheries and employment opportunities. However, conservation-related behavior was lower (mean = 3.23), revealing a “belief-action gap.” Demographic factors age, education, gender, and income significantly influenced perceptions, with older and more educated visitors showing higher awareness and engagement. To bridge this gap, policy recommendations include targeted educational campaigns, incentives for tourist participation, and community-based conservation initiatives. Future research should explore the use of digital tools such as mobile apps, AR, and VR to deepen visitor engagement; assess tourists’ willingness to pay under varied pricing models; and investigate policy implementation challenges through stakeholder perspectives to support long-term park sustainability. |
| Year | 2025 |
| Type | Thesis |
| School | School of Environment, Resources, and Development |
| Department | Department of Development and Sustainability (DDS) |
| Academic Program/FoS | Natural Resources Management (NRM) |
| Chairperson(s) | Sasaki, Nophea |
| Examination Committee(s) | Tsusaka, Takuji W.;Cruz,Simon Guerrero |
| Scholarship Donor(s) | Royal Thai Government Fellowship |
| Degree | Thesis (M. Sc.) - Asian Institute of Technology, 2025 |