1 AIT Asian Institute of Technology

Strategic implications of the single European market on ASEAN electronic microcomponents firms from a European perspective

AuthorSianghio, Joseph Paul C.
Call NumberAIT RSPR no. SM-91-20
Subject(s)Semiconductor industry--ASEAN countries
European communities

NoteA research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration in Management of Technology, School of Management
PublisherAsian Institute of Technology
Series StatementResearch studies project report ; no. SM-91-20
AbstractThe emergence of a single European market by the end of 1992 will have implications on all global industries, especially the Electronic Microcomponents sector. Firms from South-East Asia, in the hope of maintaining its microcomponents export activities to the European community, must know exactly what the unification program's components are and what its strategic implications are going to be. As a response, this research study identifies the EC-wide directives, industry-specific legislation and R&D projects relevant to the industry from a European perspective. In so doing, a series of interviews were conducted with leading firms operating in Europe to get their perceptions on the strategic implications of the program on the industry's structure, competitive priorities and location of value activities. Based on the results, short and long-term strategies appropriate for South-East Asian companies are recommended.
Year1991
Corresponding Series Added EntryAsian Institute of Technology. Research studies project report ; no. SM-91-20
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management
DepartmentOther Field of Studies (No Department)
Chairperson(s)Hirsch, Georges S.;
Examination Committee(s)Sharif, Nawaz;Ponson, Bruno;
Scholarship Donor(s)Government of France;
DegreeResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1991


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