Analysis of shopping trip behavior and shoppers' attitudes in the major shopping centers of Bangkok | |
| Author | Than Win |
| Call Number | AIT Thesis no.GT-93-39 |
| Subject(s) | Traffic surveys--Thailand--Bangkok Shopping center parking facilities--Thailand--Bangkok |
| Note | A Thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering, School of Civil Engineering |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. GT-93-39 |
| Abstract | This study presents the locational characteristics of shopping centers, shopping behavior, factors for the evaluation of shopping place choice and competition of two shopping areas; CBD shopping area and outside CBD shopping area. It is favorable to develop a future shopping center in outside CBD area. The concentration of shopping centers is the highest at CBD area but the growth of shopping center development is moving towards outside CBD. CBD shopping area is more attractive but shoppers' undertaken trips to both the areas are similar. Shoppers' preference and decision making behavior are mainly based on the shopping distance. More department stores and reasonable or cheaper price are the attractive features towards the CBD area. Outside CBD shopping areas also have two factors which can attract the shoppers; shoppers can do more activities and can easily access these areas by bus. Outside CBD shopping area users have 5. 2 shopping trips per month, in average. But it varies between 4.7 to 5.25 average trips per month for CBD shopping area users. The pattern of shopping trips is shifting toward the other areas. Transportation is the most important factor for choosing a shopping center, followed by attractiveness for shopping. Bus service at a particular location is one of the most important items for choosing it for new shopping· center because it is very important for the public transport users. The walldng distance between the bus stop and shopping center affects - a number of shoppers' decision making behavior. The standard tolerable walldng distance is between 60 to 200 meters. More number of bus routes and less walldng distance are mcjor choice maldng factors for bus users. MBK and Central (Ladprao) are the most successful shopping centers from the CBD area and outside CBD areas, respectively based on the ability of attractiveness to public transport users. Number of parking· spaces, approach way from mfjor road and waiting time to parl<. are given an importance in descending order for the shopping place choice of private transport users. Shoppers assessed the waiting time to park is acceptable when it is less than 10 minutes. If it is more than 10 minutes, it is not acceptable. Walking distance from the car park is a minor factor for the shopping place choice of car users. The parking stall dimension of all study areas followed Thai Building Act but it is much bigger than the Singapore Standard. |
| Year | 1993 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. GT-93-39 |
| Type | Thesis |
| School | School of Civil Engineering |
| Department | Department of Civil and Infrastucture Engineering (DCIE) |
| Academic Program/FoS | Geotechnical and Transportation Engineering (GT) |
| Chairperson(s) | Hokao, Kazunori; |
| Examination Committee(s) | Yordphol Tanaboriboon;Takeyama, Yasushi; |
| Scholarship Donor(s) | Thai Government; |
| Degree | Thesis (M. Eng.) - Asian Institute of Technology |