| Author | Haider, Shehzad A. |
| Call Number | AIT RSPR no.SM-94-03 |
| Subject(s) | Consulting engineers
|
| Note | A research study submitted for the partial fulfillment of the requirements for the
degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Abstract | A critical gap exists in engineering industry specific strategic research in Pakistan. This
research study recommends a qualitative business strategy analysis, formulation, and
implementation approach. In addition it points out the directions for future change required in
engineering design firms in order to respond more effectively to a rapidly changing national
economic environment.
The case study is focused on Indus Associated Consultants (Pvt.) Ltd.-- a pioneering
engineering consultancy firm in the country. The firm, established in 1964, currently operates
in civil, electrical and mechanical engineering fields. In 1991 IAC's sales revenues were
Rs. 19,822,679. A fundamental question in the firm's future is its ability to define a plausible
strategic vision and to adapt to this redefined direction under a new generation of directors'.
Using the business strategy framework recommended by Hax and Majluf as a basis. a new set
of business strategies is formed and an implementation approach is proposed based on a
relationships model for strategic management. The model was developed on the basis of
current trends in strategic management of engineering design firms world-over. A
comprehensive in-depth personal interview technique was used to identify environmental
opportunities and threats, and intern.al strengths and weaknesses, which lead to the
development of a recommended business mission and business strategies. |
| Year | 1994 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, F.W. |
| Examination Committee(s) | Paul, Himangshu;Igel, Barbara; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology,1994 |