| Author | Phadung Boonchuvit |
| Call Number | AIT RSPR no. SM-95-37 |
| Subject(s) | Telecommunication--Thailand
|
| Note | A Research Study submitted in pa1tial fulfillment of the requirement for the degree of Master of Business Administration. |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-95-37 |
| Abstract | Nowadays technology is recognized as the key for development of any organization. The competitiveness of International Telephone depa1tment of CAT depends upon how effectively it manages the innovation process since it was set up with the technology transfer from foreign counhy. As an explorat01y study, this research study aims to identify factors affecting the innovation process in the depa1tment and provide an innovation management framework to suit for this telecommunication fum. The results indicate that the co1porate culture, goal and strategy system, and leadership styles are the most impo1tant drivers for International Telephone depa1tment of CAT. Finally, the study proposes an innovation management model appropriate for this depa1tment. |
| Year | 1995 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-95-37 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration in International Business (Publication code = SM) |
| Chairperson(s) | Igel, Barbara |
| Examination Committee(s) | Swierczek, Frederick William;Kim, Young Bae |
| Scholarship Donor(s) | The Communications Authority of Thailand. Ericsson (Thailand) Co., Ltd. |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995 |