Product recommendation system using collaborative filtering and association rule | |
| Author | Waralee Wongsiri |
| Call Number | AIT RSPR no.IM-07-06 |
| Subject(s) | Marketing--Data processing World Wide Web--Subject access |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Science, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. IM-07-06 |
| Abstract | With the growth of the World Wide Web, many companies are now using the Internet to market products or offer information services. Among the huge number of e-commerce web sites, the web sites that simply list products and information are not very attractive to customers. The way to make e-commerce web site more attractive to customer is applying product recommendation system to offer the right products to the right customers. This research built the recommendation system by integrating collaborative filtering and association rules in order to develop a product recommendation system and implement a prototype of product recommendation system on a selected web site. This research divides customers into two group: new customer and returning customer. For new customer, the system used collaborative filtering based on customer's profile to generate the list of recommended products. For returning customer, the system used collaborative filtering based on order history and association rules for generating recommended products. By using the integrated method, the system has a list of recommended product for both new customers and returning customers. |
| Year | 2007 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. IM-07-06 |
| Type | Research Study Project Report (RSPR) |
| School | School of Advanced Technologies (SAT) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Vatcharaporn Esichaikul; |
| Examination Committee(s) | Haddawy, Peter ;Donyaprueth Krairit; |
| Scholarship Donor(s) | Royal Thai Government (RTG); |
| Degree | Research Studies Project Report (M.Sc.) - Asian Institute of Technology, 2007 |