| Author | Sinha, Shweta |
| Call Number | AIT RSPR no.SM-06-46 |
| Subject(s) | Convenience foods
Customer loyalty
|
| Note | A research study submitted in partial fulfilment of the requirements for the degree of
Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report no. SM-06-45 |
| Abstract | The Indian Information Technology services have been growing at an annual rate of 40%.
The last decade has seen the emergence of Indian IT companies taking the lead amongst
the developing countries to the heights of global giants in the Information Technology
Services and Information Technology Enabled Services (ITES) area.
These companies are leveraging on their strength of low cost implementation of Global
Deliver Model (GDM) to provide high quality service. In recent times, there are signs of
intensifying competition threats to Indian IT companies from the existing IT leaders and
emerging countries.
The existing higher growth is under threat from external sides such as cost reduction
efforts of existing companies and rising back lash against outsourcing, and from internal
side in the form of lower rate of innovation, lower brand name, rising attrition rate of
employees and inability to provide services across the value chain.
However, the analysis reveals that while these challenges would become sizeable threat,
the Indian companies would grow in size to level comparable with Industry giants. In the
time frame, accelerating the process to acquire brand name, achieve geographic
diversification of revenues and provide services in upper segments of value chain would
increase the sustainability of its competitive advantage. |
| Year | 2006 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Johri, L.M.; |
| Examination Committee(s) | Kauranen, Ilkka ;Paul, Himangshu; |
| Scholarship Donor(s) | AIT Fellowship ; |
| Degree | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2006 |
