| Author | Ronavish Chulajata |
| Call Number | AIT RSPR no.SM-05-93 |
| Subject(s) | Teeth--Bleaching--Customer services--Thailand
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-05-93 |
| Abstract | Teeth whitening have become one of the most popular procedures performed in
the field of cosmetic dentistry. The trend of tooth stain removers/ whiteners (within the
dental care product area) experienced the highest growth rate at +48% and the Industry
analysts predict that in the next year the tooth whitening market will grow approximately
24 percent per year in the world market. Therefore, this research investigate the
relationship between teeth whitening products toward customer satisfaction and selfConfident.
In this study we use focus group analysis in qualitative research design to help us
figure out the key factors that are significantly different among each of the four
techniques (Brite smile, Tray system, Curing light and Whitening toothpaste) and how it
is related to their self-presentation. Then, apply quantitative research because of it can
determine the quantity or extent of an outcome in terms of numbers.
As a result, showed that only Duration of Last Whitening Factor and Cost of the
Treatment Factor are not significant different between each four techniques. The factor
that significant different between each four techniques (Brite smile, Tray system, Curing
light and Whitening toothpaste) are Safety and Side effect factor, Shade of Whitening
Factor and Duration of Treatment Factor. Otherwise, the result also showed that there is a
strong positive relationship between teeth whitening and self-confidence. It means that
the more the teeth are whitened, the more the self-confident will be increased. |
| Year | 2005 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-05-93 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Sununta Siengthai |
| Examination Committee(s) | Tang, John C.S.;
Zimmermann, Willi |
| Scholarship Donor(s) | - |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2005 |
