| Author | Ramanayake, Bharatha |
| Call Number | AIT RSPR no.SM-03-97 |
| Subject(s) | Heritage tourism--Sri Lanka
Heritage tourism--Marketing--Sri Lanka
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-03-97 |
| Abstract | Like all fom1 of the tourism, Cultural tourism is currently a growth phenomenon;
hence numerous destinations are developing different fo1m of cultural tourism.
This research mainly focuses on developing a cultural tourism market strategy in
the Cultural Triangle Area of Sri Lanka.
The survey was helpful to identify the preference for heritage products of CTA,
the interest level for the CTA and interest level fo r the Cultural tourism, the
visitor 's satisfactory level for the services of the CTA.
The author found out each of new two target markets of the foreign and
domestic visitors of the CTA in Sri Lanka with their main characteristics such as
age, educational level, occupation, income and number of household in his
survey.
Finally, The author recommended new appropriate strategy for the market of
Cultural tourism in the Cultural Triangle area in the Chapter seven. |
| Year | 2003 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-03-97 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierzeck, Fredric William |
| Examination Committee(s) | Tang, John C.S.;Sununta Siengthai;Kitson Smith |
| Scholarship Donor(s) | Government of Japan;UNDP |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2003 |
