| Author | Puvakorn Nakvanich |
| Call Number | AIT RSPR no. SM-00-48 |
| Subject(s) | Automobile leasing and renting--Thailand
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master
of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-48 |
| Abstract | Currently, Thailand economic is in the recovery period. The financial sector is a core factor to
solve the economic problem. Leasing is one sector of the financial industry. This research
studies how the leasing company fit its strategy in Thailand business environment.
Standard Chartered Thailand (SCT) has been newly established in October 1996 as
Automobile leasing company. Over four years, SCT has changed strategic direction to adapt to
Thailand business environment before and after Thailand economic crisis. This research aims
to develop the strategies and implement strategy that needed for the future success for SCT.
This study analyzed the strengths, weaknesses, opportunities, threats, and competitive
strategies of SCT including implementation strategy. The result of this study revealed that
SCT strategy should consider Vertical integration and geographical expansion. This strategic
direction will conduct the strong relationship among SCT, customers, and dealers. However,
SCT hardly use the importance of customer satisfaction by utilizing information technology to
reach its goals. Unfortunately, information technology has not been at the core of the
company's ability to provide service to its customers. This should be improving as soon as
possible to gain competitive advantage of the company. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-48 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, Fredric W.; |
| Examination Committee(s) | Bechter, Clemens;Sunanta Siengthai; |
| Scholarship Donor(s) | Asian Institute of Technology Partial Scholarship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |
