| Abstract | Myanmar, a country in transition, initiated a comprehensive reform and democratisation
process after decades of social, environmental and economic oppression by its former
military junta. Rapid developments and immense growth rates attract businesses. However,
doing business in a responsible and inclusive way contributing to the sustainable
development of Myanmar is very challenging when facing an insecure environment,
incomplete regulatory frameworks, underdeveloped infrastructures, capacity gaps etc.
Based on action research in Myanmar, this thesis developed a strategy model that helps
organisations to establish a responsible and inclusive business strategy. The strategy model
consists of three components: The circle of responsibility, which represents the macro
external environment of Myanmar that is analysed in detail. The circle of inclusivity,
which shows opportunities to include low-income segments into business operations
through employment, new target customer segments or the utilisation of business linkages.
The circle of strategy describes the strategy development process in order to incorporate
the concepts of responsibility and inclusivity into organisation's core principles and make
it the basis for all activities.
A practical example of applying the strategy model and concrete recommendations provide
organisations with knowledge and guidance how to use the theoretical model and conduct
business in Myanmar in a responsible and inclusive way. |