| Abstract | In an effort to develop a service that responds to the construction, ACCI has been established. The main purpose is to establish systems to provide full service in the field of interior decoration for construction projects in Dong Nai and neighboring areas. But the performance of ACCI is not as intended.
The data obtained through the survey, research by questionnaires and interviews directly to customers and shareholders, board members of ACCI. In addition, data from the authorities concerned also study a more complete and accurate.
The author used the method of optimal business analysis such as SWOT, Porter's five forces model to study, analyze the current business environment and the future that it has and will face. Based on the results, ACCI will identify what are the strengths, weaknesses, opportunities and threats awaiting it. The look and appreciate the key factors will help to develop strategies and implementation specific plans appropriate and feasible for ACCI.
This study showed, incorrectly identifying target customers, lack of funds and personnels does not meet the demand made difficult to ACCI.
With this study, the author wants to develop a new strategies and specific plan to put ACCI past the current difficulties and flourished. |