| Author | Nguyen Thi Truc Xuan |
| Note | A project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN) , School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | In today’s extremely competitive market environment when customers have a lot of choices, the companies making customers feel very satisfied and become loyal customers can help itself stand out from its competitors and grow sustainably.
Lubricant market is the fierce competitive, to clearly distinguish LHSM from among competitors and have a sustainable business, LHSM must develop image, and improve competitive advantages of it through service marketing strategies.
The study applying the qualitative and quantitative research methodology has provided an overview of evaluation of customers on LHSM service quality. Besides that, conducting survey on current customers of LHSM helps recognize the factors affecting the level of satisfaction of customer with LHSM products and service qualities and from these results LHSM can create the suitable and highly applicable service marketing strategies which utilize the principles of service marketing mix 7Ps |
| Year | 2012 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Winai Wongsurawat |
| Examination Committee(s) | Goel, Geetika;Islam, Nazrul |
| Scholarship Donor(s) | - |