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Maket Segmentation and positioning of e-book: a case of National Political Publishing House (NPPH) | |
| Author | Nguyen Thi Hai Binh |
| Note | A project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology, School of Management |
| Publisher | Asian Institute of Technology |
| Year | 2013 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Bechter, Clemens;Sununta Siengthai; |
| Examination Committee(s) | Swierzcek, Fredric W. ; |