| Author | Janekovic, Andrej |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business - Management of Technology (BKK), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Mobile devices and mobile applications influence our lives and our work patterns dramatically. Users of mobile devices are everywhere connected and informed via small mobile business applications. By investigate the two main stores (Apple and Google) of applications; business applications occupy more a subordinate role. It could be found out that three different kinds of mobile business applications are grouped in the stores under the term ―business‖ application. These three applications can be distinguish into the information, the 2 Way and the comprehensive process business application. The impact of those three applications on the business is distinctive different. A survey shows that the demand for more comprehensive business applications exists and the consumers are willing to pay more if an application is able to encourage the desired processes. However those mobile business applications and mobile devices influence the pattern of consumers at work and at home. Employees bring today their own devices to work. This has profound impact on processes on every business unit in the companies. Companies have to react on the new patterns of workers by implement mobile device management strategies in security, cost and governance, to gain the benefits of the innovation of mobile devices and applications. |
| Year | 2012 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Islam, Nazrul |
| Examination Committee(s) | Badir, Yousre;Blasco, David Camino |