1 AIT Asian Institute of Technology

Increasing employee satisfaction at Seabank

AuthorTran Thi Thuy Chi
NoteA project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management
PublisherAsian Institute of Technology
AbstractSouth East Asia Bank (“SeABank”) was first established in 1994. The head quarter is located at 16 Lang Ha, Ba Dinh district, Hanoi. Being one of the very first local Joint-Stock Banks (JS Bank), SeABank has passed through a number of development stages. For the last couple of years, there have been many revolutionary changes in the bank, in terms of its strategy, image, services and products, technology, staff members, Charter Capital and network coverage. Human Resource of SeABank has been chosen to analyze in this paper. Throughout the expansion of the Bank, there have been a number of issues risen but yet solved properly leading to serious impact on the business growth. Because SeABank is now facing a lot of HR-related problem, the Bank needs to implement a project that rectifies specific issues and specific solutions. The paper will focus on how to prepare, design and implement the project in an efficient manner meanwhile to help the Management of the Bank to meet expected results of the project.
Year2009
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Chairperson(s)Swierczek, Fredric William
Examination Committee(s)Sununta Siengthai;Michita Champathes Rodsutti


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