| Author | Phan Hoang Diep |
| Note | A project study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | For over 80 years the adidas Group has been part of the world of sports on every level,
delivering state-of-the-art sports footwear, apparel and accessories. adidas Sourcing
Limited is a subsidiary of adidas AG and it has a representative office in Ho Chi Minh
City, responsible for sourcing adidas Group’s products in Vietnam.
There are nearly 200 staff the majority is local staff and a small group of expatriates who
come from all over the world. Many of them use the transportation managed by the office
fleet team; cars and drivers are from an outsourced company. Major problems have been
customer complaints, high turn-over of drivers and inefficient fleet management. To
solve these problems a questionnaire survey among all staff and 9 focus-groups were
carried out on the second and third quarter of 2011.
As part of the supporting team in office, we are trying to improve the overall service of
the administration team. The first priority in improving plan is to build the good fleet
management image. Listening to staff’s complaint and providing prompt feedback to staff
and working closer with transportation service provider to prevent driver turn-over as
well as realizing chance to maximize the capacity of cars are the main objectives of this
case study.
The availability of the fleet team, the way scheduling and arranging cars and buses and
communication channel of the fleet team did not meet staff expectation. These are issues
to be considered to list into the category for improving. We should open the dialog for
staff, look carefully into the scheduling to arrange car better and always be available to
get feedback and respond promptly.
Customer complaint about driver was not trained properly before on-boarding for the job.
Additionally, driver received low payment and working in a tough environment have sent
driver quit their jobs. Setting and standardizing guideline for driver to follow and train
driver properly to help driver perform better. Furthermore, a better salary scheme and
benefit need to establish to pay for driver competitive to keep the driver stay with the job.
Car and bus were not arranged efficiently led to the waste of kilometre and overtime use.
This problem had caused the office expenditure for transportation increased. Therefore,
being consistent and fair in arranging car and bus will help to save the lost. Additionally,
we should track the record and apply the rotation method to all car and bus to manage the
waste on kilometre and over-time. |
| Year | 2012 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Zimmermann, Willi;Badir, Yuosre |
| Examination Committee(s) | Do Ba Khang |