| Author | Nguyen Thi Ngoc Xuyen |
| Note | A research study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Aquatex Bentre is an aqua-product import and export joint stock company. It is
incorporated from the privatization of state owned business of Ben Tre export aqua product
and frozen food Company. Aquaculture, processing and exporting aqua-products are the
company’s main operations. Main products include clam, pangasius fish and frozen
shrimp. These have been exported to 40 countries, territories in the world with markets
such as EU, the U.S, Japan, etc. The company has medium scale but it was advantages,
such as it is located at the area of materials of clam, fish and shrimp, producing three
products clam, fish and shrimp. These are major advantages found only at few businesses.
This research identifies the problem of quality control on input pangasius fish materials in
order to have enough clean materials to process for export to present markets and set up
new promotion strategies to expand the company’s products to potential markets,
guarantee the maintenance of the growth rate in the next three years. |
| Year | 2007 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Swierczek, Fredric William; |
| Examination Committee(s) | Bechter, Clemens;Sununta Siengthai; |
| Scholarship Donor(s) | Bentre Province People's Committee; |