| Author | Tran Quang Trinh |
| Note | A project study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The business of real estate projects in Vietnam has typical features among which the capital used by the company to maintain the currency flow for the projects considerably relies on the currency deposited by the customer for the forthcoming real estate purchase.
The management of marketing operations and effective selling, therefore, takes an indispensable role in real estate developing companies. The NBB Investment Joint-Stock Company has been quite a successful real estate developing company in Ho Chi Minh city for years in the setting of a booming real estate Vietnam market (the need exceeds supply). Nevertheless, when the real estate fever is over, the company shows its own weaknesses.
The aims of this analysis research are to identify problems remaining in marketing operations, to analyze influencing factors, and to suggest feasible solutions to the problems. The analysis will be focused on organizing effective marketing operations of real estate based on the customer-oriented and market-oriented marketing. |
| Year | 2009 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Swierczek, Fredric William |
| Examination Committee(s) | Sununta Siengthai;Michita Champathes Rodsutti |