| Author | Tran Thi Minh Thao |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business-Management of Technology, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Distribution system plays an important role in bringing products of a business to customers
and popularizing its trade name.
The operation of distribution system can amplify the potential gains or increase the
potential loss depends on the capacity of distribution performance of the company.
For many last years, apart from the quick development in both sales and profits, Vinacafe
Bien Hoa has also been faced with the depression of market share because of inefficiency
of the company’s distribution system activities.
Analysis should be done to find out root causes of the problems. From this, many solutions
will be suggested to increase the distribution system’s performance. |
| Year | 2010 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Winai Wongsurawat |
| Examination Committee(s) | Badir, Yuosre;Tritos Laosirihongthong |