| Author | Nguyen Hong Thuy |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Building a good reputation is one of the key requirements in the globalization environment.
Competition from diversification and international standards, information technology
application and culture exchange exist in all business sectors. As an intergovernmental
organization, SEAMEO RETRAC has provided educational services with high quality.
The problem which SEAMEO is facing the lack of effective strategies for guiding the
center’s success in the future.
This research examines the educational market in Vietnam and proposes strategic planning
for SEAMEO in highly aggressive competitive market. Special consideration has been
given to the marketing division and suggested changes to improve the performance of
SEAMEO. |
| Year | 2008 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Swierczek, Fredric William |
| Examination Committee(s) | Bechter, Clemens;Zimmerman, Willi |
| Scholarship Donor(s) | Asian Institute of Technology Center in Vietnam
SEAMEO Regional Training Center |