1 AIT Asian Institute of Technology

Improving human resource management practice in a contact center a case study of Call to Contact Co., Ltd.

AuthorNguyen Dang Cat Dung
NoteA project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology, School of Management
PublisherAsian Institute of Technology
AbstractCall Centers are rapidly growing recent years in Vietnam. Unlike many service areas, call center needs huge number of employees for operator positions and other positions within a company. Those operators are considered very important representatives to serve customers and generate income for the company. However, the Call to Contact Co., Ltd. has found more and more difficult to secure adequate number of operators and control turnover rate that has increased over time. Beyond the reasons caused by the business nature such as operators often, found more stressed because of strict quality control and inflexible schedule than the employees in the service area did, some controllable reasons caused by inappropriate HRM policies. With analysis of internal and external factors, the research identified the company’s problems related to inappropriate design of workflow, insufficient compensation, and motivation. The research also recommended solutions as well as implementation plan for improving HR practices. The expectations for improvement of HRM practice are to create more competitive environment, maintain stable number of applicants, and reduce the turnover rate in the Call to Contact Co., Ltd.
Year2008
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Chairperson(s)Sununta Siengthai
Examination Committee(s)Neal, Mark;Swierczek, Fredric W.


Usage Metrics
View Detail0
Read PDF0
Download PDF0