| Author | Hoang Van Minh |
| Note | A research study submitted in partial fulfillment of the requirements for the Degree of
Master of Business Administration (Executive), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | There are many factors which are decisive and influence the success of a company. These
include strategy, structure, leadership, human resource, products, technology, service.
Besides those internal factors, an external factor which is affected by most those internal
factors, also play an crucial role. This is customer’s satisfaction. In any situation, if your
customer’s satisfaction is low and there are many complaints from them, this mean your
company is having some big problems. You have to identify and solve those problems to
maintain and develop your business. This research identifies the problems of customer
service that Rich Field is facing which negatively influence it’s business. This research
analyzes strengths and weakness, opportunity and threat of Rich Field. It will focus on the
Sales department and Logistic and Customer Service department. The research
recommends solutions to help the company to solve problems and improve it’s
performance.
The solutions are proposed for short-term and long-term issues. They will help customers
and the company to optimize operation in order to bring more benefit to all parties. More
importantly, it will make their own customers happy with the performance of the company. |
| Year | 2007 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Swierczek, Fredric William |
| Examination Committee(s) | Bechter, Clemens;Tritos Laosirihongthon |
| Scholarship Donor(s) | Rich Field Worldwide JSC |