| Author | Zhu, Linli |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The purpose of this study is to measure the Customer Perceived Value and investigate how Customer Perceived Value attributes influence on the price in segmented switch and socket market in Thailand.
In-depth interview and online survey are used. Descriptive analysis and Weighted Multiple Regression Analysis were employed to process the data that was collected.
For the findings of this research, firstly the Customer Perceived Value attributes were addressed. Secondly performance evaluation was measured in different brands and advantage and disadvantage of Customer Perceived Value in Schneider Electric were found based on competition. Third, in specified market segment, factors that influence price were addressed. |
| Year | 2011 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Winai Wongsurawat |
| Examination Committee(s) | Sununta Siengthai;Dimmitt, Nicholas J. |