1 AIT Asian Institute of Technology

Growth strategy management: a case study of Cuong Thuan Idico company

AuthorTran Nhu Hoang
NoteA research proposal for thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International business, School of Management
PublisherAsian Institute of Technology
AbstractAfter 9 year of development, Cuong Thuan IDICO Development Investment Corporation (CTC) has achieved some certain success in term of business scale, revenue, profit…However, The CTC’s Board of management has an aspiration of building up CTC to become a comprehensive giant in the Vietnamese construction industry which effectively contribute to the development of Dongnai province socio-economic condition. Because of the global economic crisis risen in late 2008, the Vietnamese construction industry is in a state of crisis, with substantial downsize of market and job losses as a result. CTC is a well-known construction company in Dongnai province with many business activities such as: civil and transportation contractor, material and pre-cast concrete sewer production…Some of its business activities is significantly hit by the crisis with problems such as strategic management, competition, HRs. In order to use the existing advantages to overcome those difficulties and achieve the desired goals, growth is one of the essential solutions. Therefore, CTC needs to analyze its condition in an integration context and develop a specific strategy with these main goals: increasing business scale, market share, and revenue; diversifying business activity; expanding production and developing new subsidiaries.
Year2010
TypeResearch Report
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Chairperson(s)Winai Wongsurawat
Examination Committee(s)Juthathip Jongwanich;Tritos Laosirihongthong


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