| Author | Phan Phuc Hung |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The business development plan will cope with foreseen market element as well oriented
business model from members of board of management for company long term growing
road map. Those factors will prioritise a significant role to a success of company. In order
to build up company business strategy, the first step is to take into consideration what the
market is being at the time being as well how it will look like in the future. Then, how
tense is market competition as well figuring out all dimensions around about the barrier
which may exist during implementation phase. In the end, what the benefits of business
development plan is in order meeting the expectation from company shareholder as well
creating company value through increasing the competitiveness index within its business
market. The data analysis and market assessment prior forming out final decision on how
to maintain substantial growth in the market are critical requirement in the viewing of
strategy concept.
In general, the required steps will take full focusing and concentration from related
departments in the organization, especially from company board of management.
However, those steps are unavoidable and have to be carefully carried out by the company
due to current market situation which caused by global economic downturn trend and
financial crisis. The question remains is how to deliver and implement successful business
strategy to gain the best results at reasonable costs and minimize related implications if the
progress can lead company to the wrong turn.
This study will help to analyze how INFOTEL maintain the sustainable growing with
appropriate strategy to cope with current and long term market situation in Vietnam. |
| Year | 2010 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Winai, Wongsurawat; |
| Examination Committee(s) | Huynh, Trung Luong;Muller, Logan; |