| Abstract | The research studied marketing services provided by Kampot Pepper Agriculture Cooperative (KPAC) to its local members. Main objectives of the research are to study marketing services provided by KPAC and obtain feedback of its members; to compare profit of pepper production of members of KPAC; to assess economic, social and institutional benefits of members obtained from KPAC; and to give recommendations to enhance marketing performance and strategy of KPAC. The research covered only agricultural cooperative focusing on marketing supporting activities to members provided by the KPAC. Main market place for the members is at village level comprising of three main buyers namely KPAC, the provincial retailer/exporter (Farmlink) and local traders. Market products included black, red and white peppers. The research was conducted in Kampong Trach district of Kampot province using a survey questionnaire as a prime data collection tool with a total of 70 sampled households. Checklists were used for key informants interview and group discussion. The research is quantitative approach with substantial support of qualitative approach. The research discovered adequate marketing services provided by KPAC to its members consisting of quality control, market search and market information provision, pepper procurement, pepper grading, storage and re-drying, transportation and pepper promotion. Regarding the market price, KPAC offered the highest price of all types of (black, red and white) peppers and the net profit obtained by the members from KPAC was the highest in comparison with the Farmlink and local traders. Members of KPAC obtained viable economic, social and institutional benefits. Economic benefits were better price, profit and dividend. Social and institutional benefits included accessibility to market information, enhancement of bargaining power, reduction of dependency on local traders and enhancement of trust within the cooperative. Despite of good marketing support and services of KPAC, members faced certain problems including pest control, grading, cash urgency, late payment of the Cooperative, inadequate alternative market place and buyers. Members were satisfied with marketing performance and support of KPAC. As a consequence, their assessment on economic and social and institutional benefits was very high, except the dividend. A set of recommendations are made to enhance the marketing performance and strategy of KPAC. These are engaging KPAC in early marketing contracts with members, accelerating final payment, increasing pepper collection centers, improving accessibility to market information for members, enhancing the effectiveness of natural pesticide control and continuation of marketing services and support to its members. |