| Author | Vu Lam Chi Nhan |
| Call Number | AIT Thesis no.IM-09-06 |
| Subject(s) | Teleshopping--Customer services
|
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering in Information Management, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. IM-09-06 |
| Abstract | Online shopping is one of the most popular applications in the Internet. Current online shopping systems usually employ recommendation technologies to assist customers in choosing the best product based on their preferences. However, most of recommendation systems are neutral. They do not have their own utility and only focus on how to effectively elicit the customer’s preferences, not how to affect them. Recent results in customer behavior and decision analysis research have shown that the customer’s preferences are actually constructive and thus can be influenced. This thesis works on how to design a self-interested automatic sales agent that can influence the customer’s preferences to maximize its utility. A general framework for such a capability was proposed and a prototype was built to evaluate the framework. The evaluation results showed that our sales agent can achieve on average higher utility than that of normal recommendation systems while getting the same customer’s average utility and satisfaction level. |
| Year | 2009 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. IM-09-06 |
| Type | Thesis |
| School | School of Engineering and Technology (SET) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Haddawy, Peter; |
| Examination Committee(s) | Do Ba Khang;Dailey, Matthew; |
| Scholarship Donor(s) | Belgian Technical Cooperation (BTC), Vietnam; |
| Degree | Thesis (M.Eng.) - Asian Institute of Technology, 2009 |