Corporate social responsibility in real estate construction : a case study of Preuksa Real Estate Public Company Limited | |
| Author | Jirachai Thaewthiang |
| Call Number | AIT Thesis no.CM-08-09 |
| Subject(s) | Preuksa Real Estate Public Company Limited Real estate business--Thailand Social responsibility of business--Thailand |
| Note | 75 leaves : ill. |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. CM-08-09 |
| Abstract | Generally, the developer company's objectives are to construct and sell projects to customers. Evidently, this type of business dealing with real estates and construction projects in Thailand is in a highly competitive market and rivalries. Therefore, there should be some mechanisms that can ensure or, at least, promote the successful housing business. Corporate Social Responsibility (CSR) is a tool that many succeeded developer companies employ in their business conduct. Preuksa Real Estate Public Company Limited, for instance, applies this concept and prospers in its business. Accordingly, this study investigates and observes how this particular company implements its CSR in the current project site as well as in its administration. The purpose of this study is to: 1) determine how developer company succeeds in real estate construction with CSR, 2) to identify mechanisms and problems faced when developer company conduct business with CSR, and 3) to propose recommendations to improve the implemented CSR. The data was collected in all levels from the top to the bottom levels, which comprise everything from the mission statement to the public interaction of the selected companies by interview, observation, and documentation on how it conducts housing business using CSR. This study's findings are discussed and analyzed in detail to propose recommendations to improve housing business on Corporate Social Responsibility |
| Year | 2008 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. CM-08-09 |
| Type | Thesis |
| School | School of Engineering and Technology (SET) |
| Department | Department of Civil and Infrastucture Engineering (DCIE) |
| Academic Program/FoS | Construction Engineering and Infrastructure Management (CM) |
| Chairperson(s) | Chotchai Charoenngam |
| Examination Committee(s) | Hadikusumo, B. H. W;Sununta Siengthai |
| Scholarship Donor(s) | Royal Thai Government Fellowship |
| Degree | Thesis (M.Eng.) - Asian Institute of Technology, 2008 |