| Author | Mai Mary |
| Call Number | AIT Thesis no.AB-15-01 |
| Subject(s) | Mango--Myanmar--Marketing
Mango industry--Myanmar
|
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master in Agribusiness Management, School of Environment, Resources and Development |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. AB-15-01 |
| Abstract | The present study was conducted in Yatsauk Township, Southern Shan State during
November, 2014 to May, 2012 to analyze the existing core value chain (Chain 1: Farmer 1
– Wholesaler – Retailer – Consumer and Chain 2: Farmer 2 – Broker - Wholesaler –
Retailer – Consumer). The objectives of the study are (1) to analyze value chain of mango,
(2) to identify the constraints in the value chain of mango and (3) to generate
recommendations to promote the value chain of mango. Three types of farmers are
classified as small, medium and large according to the land holding size in order to get
detail information of farmers. Qualitative method was applied by using in-depth interview
to collect the primary data, while the quantitative method was used to estimate the cost and
margin, and profits of actors at each level of value chain. Marketing margin analysis and
SWOT analysis were used in this study. It was found that large farmers got the highest
profit as they invest more inputs in production, but it not much different than the medium
farmers and the small farmers’ net profit was the least. It means that the more production
costs created the more profits for the famers. The overall results revealed that the percent
share of marketing margin per box or 15 kilograms of mangos was highest (34.89%) for
“farmer 1” who sold their fruits directly to the wholesalers, while “farmer 2” who sold
through brokers got 15.63% marketing margin. Brokers’ percentage share was the second
highest (21.61%), followed by the retailers (18.12%). Wholesalers got the least percent
share of marketing margin among the actors (9.74%) per box, but they could sell large
amount of mangos and got commission for every unit. Major constraints of farmers are
poor post-harvest technology, lack of cold storage, lack of processing factories, adverse
climatic conditions, unstable market price, lack of market transparency, over supply of
mangos due to short harvesting season. Major constraint of brokers is the necessity of well
experiences in price determination and estimation of yield. For the wholesalers, the main
constraint is difficult to collecting money from the retailers. The major constraints of
retailers are highly perishable fruits, many losses of mangos, the poor quality of fruits and
the malpractices by the wholesalers or farmers. Therefore, in order to get the efficient value
chain, cooperative marketing system should be established to reduce the number of
intermediaries in value chain and accurate market information regarding price and demand
should be easily accessed to all the actors along the chain. Trainings for good agriculture
practices; pruning, planting, more efficient use of chemicals and fertilizer and also for postharvesting management, value adding and efficient use of losses to the mango should be
provided by the government or other organizations to reduce costs and a more profitable
business. Government should provide proper storage, grading and packaging facilities,
subsidized efficient transportation facilities, subsidized farm mechanization and financial
assistance to the farmers. |
| Keyword | Value chain; marketing margin; small farmers; medium farmers; large farmers;
brokers; wholesalers; retailers; constraints |
| Year | 2015 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. AB-15-01 |
| Type | Thesis |
| School | School of Environment, Resources, and Development (SERD) |
| Department | Department of Food, Agriculture and Natural Resources (Former title: Department of Food Agriculture, and BioResources (DFAB)) |
| Academic Program/FoS | Agribusiness Management (AB) |
| Chairperson(s) | Soni, Peeyush; |
| Examination Committee(s) | Datta, Avishek;
Loc Thai Nguyen; |
| Scholarship Donor(s) | Norwegian Ministry of Foreign Affairs ; |
| Degree | Thesis (M. Am.) - Asian Institute of Technology, 2015 |
