Facilitating and implementing B2B software services in consumer goods companies : a case of Cognizant Technology Solutions Limited | |
| Author | Srivastava, Ajay |
| Call Number | AIT Proj. no.SM-09-02 |
| Subject(s) | Computer software industry Consumer goods |
| Note | A project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Business Administration |
| Publisher | Asian Institute of Technology |
| Series Statement | |
| Abstract | B2B is becoming increasingly' popular mode of doing business among the consumer goods companies and is changing the landscape of the software industry. The concept has been gaining steady momentum since the early 2000's as more providers integrate a more mature business model into their product offerings. The first wave of adoption of B2B software services has been under way for several years. Companies are eager to acquire the technology for human¬resources applications such as CRM and online portals for collaboration tools that aren't mission critical, involve relatively low data security concerns, and require little integration and little customization. The next wave of B2B adoption seems likely to involve B2B transactions between buyers and suppliers, including procurement, logistics, and supply chain management. Customers in small and midsize businesses are likely to adopt applications. Cognizant has developed good domain understanding of B2B software services and has developed highly acclaimed solutions which could be leveraged for offering solutions for B2B domain. This project attempts to evaluate the market for B2B software services in Consumer Goods companies for Cognizant. A thorough analysis has been done to identify the drivers for B2B adoption in business. The market potential specifically for B2B in consumer goods companies has been found out and a few recommendation as to whether the time is suitable for Cognizant to enter into B2B services has been made. The project also provides a detailed approach on how to identify the functional areas in B2B transactions which are suitable for consumer goods companies. We have provided a scorecard to evaluate each functional area and to finally zero in on some functional areas. The project goes one step further in evaluating the strategies of entering into B2B space. A Strategic Alliance has been suggested which would help in entering the B2B space specifically for Cognizant. |
| Year | 2009 |
| Corresponding Series Added Entry | |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Beise-Zee, Rian |
| Examination Committee(s) | Sununta Siengthai;Dwivedi, Neejaj |
| Scholarship Donor(s) | Asian Institute of Technology Fellowship |
| Degree | Project (M.B.A.) - Asian Institute of Technology, 2009 |