AIT RSPR no.SM-03-71 Building a strong brand : a case study of the Lao brewery by Phoutthasack Inthavongkham
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AIT RSPR no.SM-03-72 Alliance strategies for electronic transaction companies in Thailand : lessons from smart card companies in France by Busakorn Siriuthaikorn
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AIT RSPR no.SM-03-73 Human resource management and organizational learning for productivity improvement by Wang, Nuo
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AIT RSPR no.SM-03-74 The B&C way to China manufacturing enterprises : a case study of Huli by Zhao, Wenqiang
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AIT RSPR no.SM-03-75 Maintaining competitive advantage VIA-IT intensive business process outsourcing (BP0) in the banking industry in Thailand by Phetdavanh Phatsalouphon
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AIT RSPR no.SM-03-76 Human resource development in the Lao travel industry : a case study of Inter-Lao Tourism tour operator by Aksone Simmavong
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AIT RSPR no.SM-03-77 Credit quality improvement : the case of Vietnam International Commercial Joint Stock Bank by Pham Thi Thanh Van
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AIT RSPR no.SM-03-78 Latinasian.com : developing e-commerce for Asia and Latin America by Armas, Carlos Eduardo Bujanda
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AIT RSPR no.SM-03-79 Building congruent cross-cultural websites : design criteria by Roger, Julien
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AIT RSPR no.SM-03-80 Counterfeiting in Thailand : a case study of Christian Dior by Larmarthée, Aurélie
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AIT RSPR no.SM-03-81 From copycatting to innovating : Samsung's way to success by Meynet, Olivier
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AIT RSPR no.SM-03-82 The Sino-French Cooperation in the energy industry : nuclear power and technology transfer by Vialard, Cécile
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AIT RSPR no.SM-03-83 Microfinance programmes and women's empowerment in rural Thailand : ideology versus practice by Dias, Cecile Moura
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AIT RSPR no.SM-03-84 Branding a country : a case study of Australia by Wettling, Audrey
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AIT RSPR no.SM-03-85 A study on global branding : new implication on standardization and headquarter control over international advertising by Benoin, Alexandre
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AIT RSPR no.SM-03-86 Building a global brand in telecommunications : a case study of Orange in France and Thailand by Bougant, Clotilde
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AIT RSPR no.SM-03-87 Patterns of firms' financial restructuring in Thailand after the 1997 crisis : an empirical study by Bennis, Mariame
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AIT RSPR no.SM-03-88 The contribution of the tourism industry to the sustainable development in Thailand : ecotourism management case study by Bornes, Marie
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AIT RSPR no.SM-03-89 An conceptual framework for measuring customer satisfaction and service quality in electronic banking : a case study of Kasikornbank, Thailand by Pipapan Kietsiri
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AIT RSPR no.SM-03-90 A study of managing new service development to meet customer perceptions :|ba case study of Kasikornbank PCL by Onsiri Vasanapitaks
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